Privacy Policy

Welcome to Toopy and Binoo’s privacy policy page

Toopy and Binoo is an application run by Echo Media Inc (“Echo Media”), our website and our apps are designed for the whole family, including young children with parental supervision. We take privacy seriously at Echo Media and this policy is designed to share what information we collect and how we use it. Echo Media may change or update the Privacy Policy at any time as we add new or different features, or as the law changes. Unless another date is given, the changes are effective upon posting. Thus, you should review the Privacy Policy frequently. This Privacy Policy is also part of the Terms of Service that explain your rights and responsibilities and Echo Media’s when using Echo Media services and sites. If you don’t agree with this Privacy Policy or the Terms of Service, you should not use the sites and services. If you have any questions please contact us at:

What Kind of Information is Collected?

There are two types of data that may be collected. The first one is called personal data. This is personally identifiable information that identifies a user as an individual. Echo Media does not collect personal data in any of its children’s apps. Echo Media may collect personal data that parents voluntarily provide on the website. The second type is non personal data which doesn’t directly identify an individual or which may have been personal information but has had the personally identifiable information removed. Echo Media may collect non personal information about the use of the website and apps to help us improve our services.

More about Non Personal Data

We collect personal data when a parent subscribes to a newsletter or alert, submits content to a forum or blog, or requests technical support. This data may include a name (screen or nickname), gender, birth date, and email address. This information may be used to contact parents about new services and features and to send push notifications if consent to receive them has been given. If you contact us for help we will only use your email address to reply to your question.

Please note that if a parent posts personal information about themselves in a community forum or blog in the parent section, in addition to being collected, this data is made public for others to see. The parent is responsible for the disclosure of any such data in those forums.

To help us provide you with the best service, we work with third party analytics provider Google Analytics. Their respective Privacy Policies can be found at This company help us to understand your use of the site and apps. In association with them, we may collect your unique device identifier, IP address, mobile phone carrier, game progress, time spent playing, and achievements. This information is for internal use only and can’t be shared. It’s just for us to help us improve our services for you. We may use cookies and web beacons to help deliver and analyze our services (e.g., by counting the number of times a page or advert has been viewed). Echo Media may also use third parties from time to time to deliver a service, such as payment processing, sending emails, or helping with customer or technical support. We only work with companies that follow this privacy policy and agree not to use your information for any other purposes. If you’d like more information on this, please contact us at

A Word about What We Might Disclose

As you can see, we collect minimal personal data from parents who wish to provide it, and some nonpersonal data for internal use only or in conjunction with third parties to help us operate, analyze, and improve our sites and services. In addition, we may disclose your personal or nonpersonal information to additional parties if we believe we are required to by law, by a judicial proceeding, to protect Echo Media’s rights and properties, or to investigate fraud, intellectual property infringement, and any other conduct that might be illegal or expose Echo Media or a user of its services to legal liability. In addition, Echo Media may disclose your information in the event of a change or proposed change in the ownership of the company; for example, a sale, a merger, or bankruptcy. Parents may disclose information about themselves by posting in the public forums on the site. Echo Media is not responsible for what parents say and post in these sections.


Echo Media does not track you; that is, Echo Media does not collect personally identifiable information about your online activities over time and across third-party Web sites or online services. The Echo Media websites and apps do not employ technology that responds to browser signals that permit users to limit tracking.


We may include links to third parties from our website or services. Echo Media isn’t responsible for these companies and including a link to them doesn’t mean that Echo Media endorses them. So be sure to check their privacy policies if you decide to visit them. And remember, your use of Echo Media’s sites and services may also be subject to the terms and conditions and privacy policies of other services that Echo Media doesn’t control such as mobile application stores, mobile software platforms, online social media sites, or payment processors.


Echo Media uses generally accepted security measures and safeguards in an attempt to keep the data it collects secure and requires that the third parties it works with agree to do the same. Security and protection measures include limited access to data and only to those who need the data to perform their job at Echo Media. The storage of personal information and its use are carried out in operating environments protected and secured by firewalls. That said, Echo Media cannot guarantee and accept liability for inadvertent disclosure.

How to update or delete your information

Echo Media maintains your content for as long as necessary to provide its services. If you want to remove, review or delete your information from our services, you can reach us at

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