What Kind of Information is Collected?
There are two types of data that may be collected. The first one is called personal data. This is personally identifiable information that identifies a user as an individual. Echo Media does not collect personal data in any of its children's apps. Echo Media may collect personal data that parents voluntarily provide on the website. The second type is non personal data which doesn’t directly identify an individual or which may have been personal information but has had the personally identifiable information removed. Echo Media may collect non personal information about the use of the website and apps to help us improve our services.
More about Non Personal Data
We collect personal data when a parent subscribes to a newsletter or alert, submits content to a forum or blog, or requests technical support. This data may include a name (screen or nickname), gender, birth date, and email address. This information may be used to contact parents about new services and features and to send push notifications if consent to receive them has been given. If you contact us for help we will only use your email address to reply to your question.
Please note that if a parent posts personal information about themselves in a community forum or blog in the parent section, in addition to being collected, this data is made public for others to see. The parent is responsible for the disclosure of any such data in those forums.
A Word about What We Might Disclose
As you can see, we collect minimal personal data from parents who wish to provide it, and some nonpersonal data for internal use only or in conjunction with third parties to help us operate, analyze, and improve our sites and services. In addition, we may disclose your personal or nonpersonal information to additional parties if we believe we are required to by law, by a judicial proceeding, to protect Echo Media’s rights and properties, or to investigate fraud, intellectual property infringement, and any other conduct that might be illegal or expose Echo Media or a user of its services to legal liability. In addition, Echo Media may disclose your information in the event of a change or proposed change in the ownership of the company; for example, a sale, a merger, or bankruptcy. Parents may disclose information about themselves by posting in the public forums on the site. Echo Media is not responsible for what parents say and post in these sections.
Echo Media does not track you; that is, Echo Media does not collect personally identifiable information about your online activities over time and across third-party Web sites or online services. The Echo Media websites and apps do not employ technology that responds to browser signals that permit users to limit tracking.
We may include links to third parties from our website or services. Echo Media isn’t responsible for these companies and including a link to them doesn’t mean that Echo Media endorses them. So be sure to check their privacy policies if you decide to visit them. And remember, your use of Echo Media’s sites and services may also be subject to the terms and conditions and privacy policies of other services that Echo Media doesn’t control such as mobile application stores, mobile software platforms, online social media sites, or payment processors.
Echo Media uses generally accepted security measures and safeguards in an attempt to keep the data it collects secure and requires that the third parties it works with agree to do the same. The measures and safeguards include limiting access to the data to those persons who need it to complete their work for Echo Media, using a fire-wall protected environment, and storing personal information in secure operating environments. That said, Echo Media cannot and does not guarantee and does not accept liability for unintentional disclosure.